Our work

Websites and socials built to get equine businesses booked.

A look at how we turn "nice to have" into "book me now" — for riding schools, livery yards, farriers and more.

Concept designs for illustrative equine businesses, with projected before & after figures — the same approach we'd take with yours.

Hollie Ward Freelance Grooming — Instagram Reel cover 14s
Freelance groom Instagram Reel · 14s

Hollie Ward Freelance Grooming

A POV Reel that sells peace of mind, so owners book holiday cover months ahead

  • Relatable POV hook for every owner who has ever cancelled a holiday
  • Shows the real routine: 6:45am start, legs, rugs, a daily photo update
  • Price, area and a DM keyword (HOLIDAY) on the final frame
Projected impact
Holiday-cover enquiries a month3→14
Reach per Reel600→8.5k
Full before & after inside
Still Point Equine Massage — Instagram Reel cover 14s
Equine massage therapist Instagram Reel · 14s

Still Point Equine Massage

A numbered countdown that keeps owners watching, saving and booking an assessment

  • "Number 4 surprises most owners" keeps people watching to the end
  • Each sign is one short line an owner can check on their own horse
  • Responsible close: from-price, area and "check with your vet first"
Projected impact
Saves per Reel15→380
Assessments booked a month5→17
Full before & after inside
Ellie Marsh Coaching — Instagram Reel cover 15s
Freelance coach Instagram Reel · 15s

Ellie Marsh Coaching

A three-step "try this tonight" tutorial that proves she can fix the problem before anyone books

  • Names a problem riders have every week: rushing poles
  • Three simple steps, one per screen, easy to save and try
  • Lessons at your yard, area and from-price on the last frame
Projected impact
New followers a week8→95
Lessons booked from Instagram a month2→9
Full before & after inside
Tom Pryce Farrier — Instagram Reel cover 13s
Farrier Instagram Reel · 13s

Tom Pryce Farrier

A funny, relatable list built to be sent round every yard WhatsApp group

  • Insider humour that owners share with their yard friends
  • Every point quietly makes his visits quicker and easier
  • "Send to your yard group" CTA turns shares into new clients
Projected impact
Shares per Reel4→210
New yards on the round0→3
Full before & after inside
Tree & Panel Saddle Fitting — Instagram Reel cover 13s
Saddle fitter Instagram Reel · 13s

Tree & Panel Saddle Fitting

A 20-second walk-through that takes the mystery (and the nerves) out of booking a fit

  • Process explainer: owners see exactly what they are paying for
  • Four clear steps on branded cards, each one builds trust
  • Normalises regular checks: "every 6 months is normal, not fussy"
Projected impact
Fit-check enquiries a month6→19
Profile visits per Reel40→520
Full before & after inside
Bright Bite Equine Dental — Instagram Reel cover 14s
Equine dental technician Instagram Reel · 14s

Bright Bite Equine Dental

A quick myth-buster that turns “he’s eating fine” into a booked routine check

  • Hook challenges a belief every owner has
  • Real voice on the hook and the payoff, text carries the tips
  • Free checklist CTA captures leads before they need a visit
Projected impact
Dental check enquiries a month4→17
Saves per Reel20→410
Full before & after inside
Wildflower Equine Photography — Instagram Reel cover 14s
Equine photographer Instagram Reel · 14s

Wildflower Equine Photography

A golden-hour POV that sells the feeling first, so owners DM for dates

  • POV hook every horse owner relates to
  • Shows the experience, not just the photos
  • Keyword DM CTA turns watchers into booked shoots
Projected impact
Session enquiries a month3→15
Reach per Reel1.1k→12k
Full before & after inside
Willowbrook Riding School — Website redesign
Riding school Website redesign

Willowbrook Riding School

Turns nervous first-timers into booked riders with one low-risk £35 taster lesson

  • A single £35 taster offer repeated in the hero, the lesson cards, the closing banner and the sticky mobile bar
  • Lesson cards show prices up front, so parents and adults can pick a lesson in under a minute
  • Worries are answered before they're asked: a 3-step path for nervous riders, plus FAQs on age, weight and kit
Projected impact
Enquiries a month9→31
Taster lessons booked a month4→18
Full before & after inside
Tree & Panel Saddle Fitting — Instagram carousel · 6 slides
Saddle fitter Instagram carousel · 6 slides

Tree & Panel Saddle Fitting

A save-worthy checklist that turns worried owners into fit-check bookings

  • Slide 1 hook names the fear ("your horse can't tell you") and promises a 5-point check
  • One sign per slide with a practical 'Check it' box, so it gets saved and shared on yard WhatsApp groups
  • Final slide pairs the 'save this' prompt with a DM/link CTA, qualification, area and a from-price
Projected impact
Saves per post12→240
Profile visits per post30→410
Full before & after inside
Forge & Frog Farriery — Website redesign
Farrier Website redesign

Forge & Frog Farriery

A bold, no-nonsense site selling what owners want most from a farrier: reliability

  • The headline goes straight at the industry's #1 frustration: 'The farrier who actually turns up'
  • A workshop-style price board and a round-day timetable show cost and coverage at a glance
  • The mobile bar splits 'Lost shoe?' (urgent) from 'Join the round' (new clients), so both kinds of visitor act fast
Projected impact
New client enquiries a month6→22
Round days filled68%→94%
Full before & after inside
Golden Hour Equine Photography — Instagram single post · offer
Equine photographer Instagram single post · offer

Golden Hour Equine Photography

A limited-dates offer post that sells the feeling first and the package second

  • Photo does the selling: warm backlit portrait fills the frame, with type kept to the lower third
  • Scarcity and price are visible without reading: '6 dates only' pill and a £145 sticker
  • Package spelled out in three scannable tiles, then a DM keyword CTA that makes booking a one-word reply
Projected impact
Mini-session slots sold2 of 6→6 of 6
Reach per post1.4k→9.6k
Full before & after inside
Ashcombe Livery — Website redesign
Livery yard Website redesign

Ashcombe Livery

A premium, editorial yard site that fills empty stables by booking yard visits

  • Limited availability ('2 stables from 1 November') is shown right under the hero call to action to create urgency
  • DIY, part and full livery sit side by side with weekly prices and what each includes, so enquiries arrive pre-qualified
  • A named yard manager, facility facts and owner quotes build trust before the 'Arrange a yard visit' button
Projected impact
Yard visits booked a month2→9
Empty stables4→0
Full before & after inside
Hartwell Dressage Coaching — Instagram carousel · 5 slides
Dressage coach Instagram carousel · 5 slides

Hartwell Dressage Coaching

Genuinely useful training content that proves the coach knows her stuff before anyone books

  • Hook targets a universal pain point — the halt is the first and last mark on every test sheet
  • Each exercise is three numbered steps plus a 'Why it works' box, so it's usable in the arena from a phone
  • CTA slide asks for a comment (reach) and a lesson booking (revenue) with price, level and area up front
Projected impact
Comments per post4→86
New followers a week12→130
Full before & after inside

Want yours to look like this?

Every piece here started as a blank page for a fictional equine business. Yours could be next.

Book your free audit
Balance Equine Physiotherapy — Website redesign
Equine physiotherapist Website redesign

Balance Equine Physiotherapy

Clinical, reassuring design that turns 'is something wrong?' into a booked £75 assessment

  • A symptom checklist ('girthy, stiff on one rein…') meets owners at their worry and leads straight into booking
  • Qualifications, vet-consent handling and a live 'next available' slot card deal with trust and timing up front
  • A service-area map with a free-travel radius answers 'do you cover me?' before owners have to ask
Projected impact
Assessments booked a month7→24
"Do you cover me?" emails a month14→3
Full before & after inside
The Bridle Room — Instagram carousel · 5 slides
Tack shop Instagram carousel · 5 slides

The Bridle Room

A new-season drop that gets people through the door on launch weekend, not just liking

  • Editorial product slides: big photo, one product, a from-price and size chips so nothing needs a DM
  • Copy sells the benefit ("a neck cover you can actually get on one-handed in a gale"), not the spec sheet
  • Last slide is a real event — dates, times, 15% off for the first 30, 'show this post at the till' — plus an online fallback
Projected impact
Launch weekend footfall60→210
Reach per post2.1k→14k
Full before & after inside
Steady Hooves Horse Transport — Website redesign
Horse transport Website redesign

Steady Hooves Horse Transport

A quote form built into the hero, so anxious owners get a fixed price in two minutes

  • The quote form sits above the fold with 'fixed price, no card, reply within 1 hour' reassurance
  • Shared-route cards with per-horse prices and spaces left help fill lorries and sell on savings
  • A live-journey tracker, welfare-focused fleet features and a paperwork FAQ calm the biggest owner fear
Projected impact
Quote requests a month18→64
Quote to booking22%→46%
Full before & after inside
Northway Equine Dental — Instagram carousel · 6 slides
Equine dental technician Instagram carousel · 6 slides

Northway Equine Dental

Myth-busting that reframes 'the dentist' from optional extra to obvious annual booking

  • Hook uses a curiosity gap ("number 3 costs owners the most") rather than a lecture
  • Every slide follows the same Myth → Actually pattern in big type, with a 'save this slide' prompt built in
  • CTA slide answers the real objections — price, call-out fee, qualifications — in three tiles before the DM button
Projected impact
Saves per post18→320
Bookings from a single post1→14
Full before & after inside
Meadowsweet Farm Pony Camp — Instagram single post · announcement
Pony camp / riding school Instagram single post · announcement

Meadowsweet Farm Pony Camp

A booking post parents can act on in ten seconds — dates, price, deposit, ages, all on one image

  • Bright, playful palette and rounded type built for a parent audience scrolling at speed
  • Week dates shown as chips with one already crossed out 'full' to create urgency without hype
  • Early-bird sticker, price, deposit and a single 'Book a place' button — no need to read the caption to decide
Projected impact
Places booked in week one9→41
Weeks sold out1 of 4→3 of 4
Full before & after inside

Want yours to look like this?

Every piece here started as a blank page for a fictional equine business. Yours could be next.

Book your free audit