Websites & marketing built to get you booked

Building better websites, stronger brands & smarter marketing for equestrian businesses ready to grow.

Give your brand a
once-over

Free, no obligation
I reply personally within 24 hours.

We use these details only to prepare your audit and reply to you. We never sell your data. See our Privacy Policy.

Built by a First-Class Equine Science graduate for businesses that live and breathe horses.

Why us?

We actually understand horse people, and the businesses behind them.

We know the industry inside out

Because marketing works better when your strategist already understands your world.

Built around your season

Planned around launches, events, sales and the natural flow of the equestrian calendar.

Data-led, not guesswork

Clear strategy, measurable results and decisions based on evidence.

Remote systems, real freedom

Reliable systems designed for the realities of equestrian life.

A grey horse looking out of a stable door beside a Mares & Makers tote and a framed brand board reading strategic marketing, real connection, sustainable growth

Our Services

From website support to full-service marketing. Three levels of ongoing support, built around where your business is now.

Our work

Good marketing should look good. It should work even better.

Client growth dashboard

The numbers behind the work

First 6 months
  • Avg. enquiries / month +42% across all clients
  • Avg. website traffic +36% month on month
  • Avg. Instagram reach +58% month on month
  • Clients still with us 87% after 6 months

How it works

Here’s what happens when we work together.

  1. 1
    Before we start

    The free audit

    We find out where you’re at.

    We do

    We go through your website, socials and Google listing, then tell you what to fix first.

    You do

    Book a free 30-minute call. No prep needed.

  2. 2
    Getting set up

    Foundations

    We get the basics right.

    We do

    Website, enquiries, SEO and your Google listing, all set up properly.

    You do

    Send your logo, photos and the details only you know.

  3. 3
    Every month

    Content

    We turn your week into content.

    We do

    Posts and reels written, designed and scheduled. On brand, on time.

    You do

    Send photos and clips from the yard.

  4. 4
    Ongoing

    Visibility

    We get you found.

    We do

    SEO, Google and social working together, so the right people find you.

    You do

    Reply to the enquiries that come in.

  5. 5
    Monthly & quarterly

    Review

    You get your time back.

    We do

    A monthly report on what moved, plus a strategy check-in every quarter.

    You do

    Read it over a coffee. Back to the horses.

Mares & Makers website on a laptop, Instagram feed on a phone, branded mug and notebook on a styled desk

Reviews

Don't just take our word for it.

Swipe to read more →

Google review

“I was constantly struggling with what to post and never had the time to plan ahead. Lilah took that off my plate completely. My content is now on brand, consistent and actually bringing in enquiries.”

S
Sophie Martin
Equestrian Coach · 3 weeks ago
Google review

“The website Lilah created for our yard is everything we hoped for and more. It’s so easy for our clients to find information and the enquiries we’ve had since launching have been amazing.”

E
Emma Dyer
Yard Owner · 1 month ago
Google review

“We had lots of ideas but no real direction. Lilah helped us shape our brand and now everything feels so much more professional. Our social media, website and content finally work together.”

H
Hannah Lewis
Equestrian Product Business · 1 month ago
Google review

“From the start Lilah just got it. She understands the equestrian world and what our clients connect with. The strategy has made such a difference – we’re finally showing up with purpose.”

C
Charlotte Reed
Freelance Rider · 2 weeks ago

Shop the Toolkit

3 products Prices in £ GBP
Bestseller The Feed Room on a phone, tablet and laptop: caption bank, reel templates and the 90-day content plan
Digital download · Instant access

The Feed Room

250+ captions · 40 reel templates · 90-day content plan

★★★★★ “I never wonder what to post anymore.”

£37One-off
Download now
The 6am System on a laptop and tablet with the printed content batching workbook
Online course · Self-paced

The 6am System™

5 modules · Video lessons · Batching workbooks

★★★★★ “I’ve stopped winging my marketing.”

£247One-off
Mares Who Make: live group calls, the 12-week roadmap and the private community
Group programme · 12 weeks

Mares Who Make

Weekly live calls · 12-week roadmap · Private community

★★★★★ “I stopped guessing and started growing.”

£1,500Per cohort
The Herd • For ambitious equestrian women

Find your people. Build your dream.

A place to ask questions, celebrate wins, learn together and grow alongside women who just get it.

You were never meant to build this alone.

Join the Waitlist →

Welcome home.

Swipe through my story →

maresandmakersMeet the Founder · 1 of 5
Lilah, founder of Mares & Makers, with her horse
MEET THE FOUNDER 01 / 05

Meet the
Founder

Lilah — founder of
Mares & Makers

Mares & Makers
maresandmakers Meet the founder ✦ the next four posts are the whole story … more Just now
maresandmakersHello, I'm Lilah · 2 of 5
HELLO 02 / 05

Hello,
I'm Lilah

Lilah working at her laptop

I built Mares & Makers after seeing the same problem again and again — brilliant equestrian businesses with so much to offer, but no clear way of showing it online.

  • Equestrian
  • Strategy-led
  • Founder-run
maresandmakers Hello, I'm Lilah 👋 equestrian, strategy-led, founder-run … more Just now
maresandmakersWhat I saw · 3 of 5
A woman pushing a wheelbarrow past the stables on a quiet yard
WHAT I SAW 03 / 05
THE PROBLEM:

Great equestrian
businesses were
being overlooked.

Not because they weren't good enough.

Because the right people weren't seeing them.

  • Great
    business
  • Poor
    visibility
  • Missed
    opportunity
maresandmakers What I saw — and why it kept happening … more Just now
maresandmakersWhy I built it · 4 of 5
WHY I BUILT IT 04 / 05

Better marketing,
built for the
equestrian world.

  • 1
    Build trust

    Give people a reason to choose you.

  • 2
    Get seen

    Reach the people who actually matter.

  • 3
    Drive growth

    Turn visibility into enquiries.

That's why I created Mares & Makers
maresandmakers Why I built it: trust, visibility, growth … more Just now
maresandmakersThe promise · 5 of 5
THE PROMISE 05 / 05

No chasing trends.
No vanity metrics.

I'm here to help you build a business that's:

  • Trusted
  • Memorable
  • £Profitable
Book your free audit
maresandmakers The promise — see you in The Herd x … more Just now

Ready to
make it happen?

or email me directly