Social · Content · Automation for equine businesses

Grow your equine business — without living on your phone.

We build the content & automation system that markets your yard, brand or practice for you. Run by a horse girl who actually gets it.

Work with us See how it works

Equestrian-rooted · Premium · Done-for-you

Horse photo
goes here
Lilah, founder of Mares & Makers, working at her laptop on web design and marketing
Web design & marketing

From equine science to web design & marketing

Same obsessive eye for detail — pointed at your brand. I swapped the equine science world for the studio, so your yard, brand or practice gets marketing run by someone who actually knows horses.

Riding schools
·
Yards & liveries
·
Therapists & saddle fitters
·
Tack & product brands
·
Coaches & riders

The honest truth

You didn't start your business to spend every evening fighting the algorithm.

Most equine businesses are run by brilliant, busy women who love horses — not marketing. So the posting slips, the enquiries go quiet, and it all feels like one more job. That's the gap we fill.

How it works

The 6am System™

Five steps to a presence that grows your business while you're at the yard.

1

Foundations

Strategy, brand kit & profiles set up beautifully — once, done right.

2

Content Engine

Shoot once, repurpose into weeks of scroll-stopping posts.

3

Automation

Scheduling, auto-replies & enquiry capture working 24/7.

4

Growth

Targeted engagement that turns followers into bookings.

5

Proof

A simple monthly report so you see exactly what's working.

Ways to work together

Done-for-you, your way

Pick the level that fits where your business is right now.

🌱

Audit & Strategy

From £350 · one-off

A full audit and a 90-day content + automation plan you can run yourself.

  • Brand & social audit
  • 90-day content plan
  • Automation setup map
🐎

Managed Social

From £650 / month

The full done-for-you service — content, posting, automation & reporting.

  • Content + reels & stories
  • Scheduling & engagement
  • Email & automation
  • Monthly report + call
📸

Content Days

From £250 · on-site

I come to your yard or event and batch a month of beautiful content.

  • Reels + photo library
  • 4–6 weeks of content
  • Event coverage available

Who it's for

Built for the equestrian world

If you work with horses and need to be seen online, you're our people.

🏇 Riding schools
🐴 Livery yards
💆 Equine therapists
🪡 Saddle fitters
🛍️ Tack shops
👕 Equestrian brands
🎓 Coaches & instructors
🏆 Competition riders
🥕 Nutritionists
📷 Equine photographers
★

Hi, I'm Lilah

Equine Science grad, lifelong horse girl, and the founder of Mares & Makers. I built this so equine businesses could grow online without it taking over their lives.

The founder

A horse girl who happens to be brilliant at marketing.

I grew up mucking out at 6am — I know how to do hard things, and I know this industry from the inside. That means content that actually sounds like you, strategy that respects your time, and a brand that looks as premium as the work you do.

No jargon. No fake hustle. Just a partner who gets the equestrian world and helps you build something that lasts.

— Lilah

More than an agency

Find your herd.

Mares & Makers is also a growing community for ambitious horse girls and female founders building businesses on their own terms. We don't gatekeep — we leg each other up.

Join the waitlist

Let's grow your business

Ready to be seen?

Tell me a little about your equine business and what you're trying to grow — I'll come back with how Mares & Makers can help.

Start the conversation