Websites & marketing that get equine businesses booked.

A modern equestrian studio building websites, social media and marketing systems for female founders — so you get seen, get booked and grow, without living on your phone.

Built by an Equine Science graduate for female-led equine businesses.

Explore our services →

"Booked out within weeks of launching."

★★★★★ Freya, equestrian coach

We actually understand horse people and the businesses behind them.

Your marketing has to work around early mornings, late finishes, unpredictable weather and seasonal demand.

We know the industry inside out

Because marketing works better when your strategist already understands your world.

Built around your season

Planned around launches, events, sales and the natural flow of the equestrian calendar.

Data-led, not guesswork

Clear strategy, measurable results and decisions based on evidence.

Remote systems, real freedom

Reliable systems designed for the realities of equestrian life.

Book your audit

★★★★★
Rated 5 stars by over 250 businesses

A grey horse looking out of a stable door beside a Mares & Makers tote and a framed brand board reading strategic marketing, real connection, sustainable growth

How it works

A simple five-step system helping female-led equine businesses get seen, get booked and grow.

Mares & Makers website on a laptop and Instagram feed on a phone, on a styled desk

Where are you in your business journey?

Every equine business is at a different stage. Choose the option that feels most like you and we'll guide you towards the right support.

Real businesses. Real growth.

Swipe to read more →

Google review

“I was constantly struggling with what to post and never had the time to plan ahead. Lilah took that off my plate completely. My content is now on brand, consistent and actually bringing in enquiries.”

S
Sophie Martin
Equestrian Coach · 3 weeks ago
Google review

“The website Lilah created for our yard is everything we hoped for and more. It’s so easy for our clients to find information and the enquiries we’ve had since launching have been amazing.”

E
Emma Dyer
Yard Owner · 1 month ago
Google review

“We had lots of ideas but no real direction. Lilah helped us shape our brand and now everything feels so much more professional. Our social media, website and content finally work together.”

H
Hannah Lewis
Equestrian Product Business · 1 month ago
Google review

“From the start Lilah just got it. She understands the equestrian world and what our clients connect with. The strategy has made such a difference – we’re finally showing up with purpose.”

C
Charlotte Reed
Freelance Rider · 2 weeks ago

The Mares & Makers Toolkit

Start here
The Feed Room
Your content, sorted—
from idea to publish.
£37
One-time purchaseLifetime access
✦ What's inside
What's inside The Feed Room: caption bank, 40 reel templates, 90-day content plan
250+ CaptionsCaption bank
40 Reel templatesReady to edit
90-day planPlan. Post. Grow.
Instant download
Lifetime access
Free updates
★★★★★ “I never wonder what to post anymore.”
Download now
Course
The 6am System™
Build a marketing engine that works even when you're busy.
£247
Self-pacedBuilt around your schedule
✦ What's inside
What's inside The 6am System: five course modules, video lessons and the content batching workbook
5 ModulesStep-by-step training
Video lessonsActionable lessons
WorkbooksTemplates & guides
Batch
Systemise
Stay consistent
★★★★★ “I’ve stopped winging my marketing.”
Start the course
Premium programme
Mares Who Make
A 12-week group programme: strategy, coaching and community.
£1,500
Small group programmePersonalised coaching & support
✦ What's inside
What's inside Mares Who Make: weekly live strategy calls, the 12-week growth roadmap and The Herd community
Weekly callsLive group coaching
12-week roadmapKnow what to do next
Private communitySupport & feedback
12 weeks transformation
Small cohort
Direct support
★★★★★ “I stopped guessing and started growing.”
Apply now
Before
Poorly designed website
Hollow Oak Equestrian's old website — cluttered, clashing colours and no clear enquiry route
After
Updated website optimised for sales & enquiries
Hollow Oak Equestrian's new website — clean layout, clear lesson info and enquiry buttons
  • +312% Increase in bookings
  • 48 New enquiries
  • 92% Rebooked
The Herd • For ambitious equestrian women

Find your people. Build your dream.

A place to ask questions, celebrate wins, learn together and grow alongside women who just get it.

You were never meant to build this alone.

Join the Waitlist →

Welcome home.

Swipe through my story →

Lilah, founder of Mares & Makers, with her horse
01 / 05

Meet the
Founder

Lilah — founder of
Mares & Makers

02 / 05

Hello,
I'm Lilah

I built Mares & Makers after seeing the same problem again and again — brilliant equestrian businesses with so much to offer, but no clear way of showing it online.

Lilah working at her laptop
  • Equestrian
  • Strategy-led
  • Founder-run
03 / 05
What I saw

Great equestrian businesses were
being overlooked.

Not because they weren't good enough.

Because the right people weren't seeing them.

A woman pushing a wheelbarrow past the stables on a quiet yard
  • Great
    business
  • Poor
    visibility
  • Missed
    opportunity
04 / 05
Why I built it

Better marketing, built for the equestrian world.

  • 01 — Build trust

    Give people a reason to choose you.

  • 02 — Get seen

    Reach the people who actually matter.

  • 03 — Drive growth

    Turn visibility into enquiries.

That's why I createdMares & Makers.

Let's build something unforgettable.

Whether you're just getting started or ready to scale, let's build a brand people remember.

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